Google’s AI search may soon become the default choice, similar to ChatGPT. In May of last year, Google added generative AI to its search engine, but it was only available to Chrome users who volunteered for it as an experimental feature. It had a ChatGPT-like interface that saved time by condensing search results into the most important details.
Regardless of whether you signed up for it or not, Google’s Search Generative Experience (SGE) is increasingly the default method for conducting internet searches. According to Search Engine Land, this is because a large number of people in the US see SGE by default.
SGE will show up at the top of search results for Chrome users as a shaded area. It gives you a brief synopsis of your search results and, as was already said, includes reference links for a more in-depth look. This is the appearance of it.
This used to only be available to Chrome users who enrolled in SGE, but many Americans now have it as their default option. This can operate without users even having to be signed into their Google account.
The speculation that OpenAI is developing its search tool may have prompted this. With ChatGPT having a considerably larger user base than Google’s Gemini chatbot, the AI firm has proven to be a serious competitor to Google. With OpenAI attempting to eat into its search engine market share, the huge search engine company is not about to sit back and watch.
Even so, the majority of consumers globally still use Google as their default search engine; thus, OpenAI will have a difficult time competing with the digital behemoth in this market unless it can offer a superior user experience.